Expert Sharing on Communication in Luxury Brand Management

Taylor’s School of Hospitality, Tourism and Events was much honoured to have Dr. John Umit Palabiyik, PhD, MBA, Asst. Professor and Programme Coordinator, Framingham State University, US College of Business Department of Management & Business IT, Hospitality and Tourism Program, shared about Communication in Luxury Brand Management for our exclusive Bachelor of International Hospitality Management. He started off with the Communication Theory, The Mehrabian Equation and emphasized on the Words, Tone and Body language that is transformed as Vision & Mission, Symbols & Feelings in the management of a Luxury Brand.

The ratio of 7% words, 38% tone and 55% body language that plays an essential role in the communication of the hotel brands was highlighted in the session. The Top 10 luxury hotels & their webpages that communicated the brand’s identity was excellent. The key takeaway from the session were the “Talking Point” business mind set and hiring people to talk about the luxury brand. His personal stories from his profound industry experience had imparted a life long learning knowledge for the students who has attended the sharing session. Last but not the least his 1000-dollar omelette illustration not only added fun factor to the session but made the students to synthesize on the marketing strategies of a Luxury Brand. The students thoroughly enjoyed the session.

Program Mentor Wanita Cukup Berani by Maggi

Chef Massyitah Omar and Chef Azuralisda Mohd Ghazali, Lecturer from Taylor's Culinary Institute were invited to participate as chefs audience for a television series organized by Maggi under its flagship national programme "Program Mentor Wanita Cukup Berani". This initiative in empowering women to support confidence enhancement, digital upskilling, cooking, and basic entrepreneur skills.

Chefs from Taylor's Culinary Institute took part in an episode shoot to comment and offer participants input on preparing their signature dishes. We look forward to viewing this program on national television in June 2021.

Trailblazing BIHM Alumni, Mr. Dharma Bundawi

Since Dharma’s graduation a few years ago, adulthood was not always been easy for him. From needing to relocate far from family to taking on odd jobs throughout the year, he had always felt unstable and needing to find a remedy. At this point, he strongly had the urge to take charge and dictate his future, potentially in something that he could call his own. Coincidentally, it was at this point that he stumbled upon a business idea and was on a look out for a partner who shared similar interest; a partner who is reliable and trustable and boom they had established their own business – Bowl & I.

Located in Batam, Indonesia, Bowl & I restaurant was officially launched on 8th March 2020. Within half a year, they had successfully created an effective system to facilitate tasks delegation easily. A large part of the success is due to great inventory management, as well as structured staff trainings in everyday tasks such as in taking orders, serving customers and using standardized recipes. Despite Covid-19 situation, their marketing strategy has continued to be a success. Moreover, they are currently in discussion to open a second branch latest by the end of this year to cope with the demand for our food.

Albeit a small team, their team has been working in perfect synergy. Dharma is currently in charge of marketing and internal management, while his business partner is overseeing the segment related to cooking and quality control. Dharma said “Fortunately, the knowledge that was imparted from Taylor’s provided me with the necessary skills to execute my everyday task. Taylor’s Hospitality School was home for us where we fought to get best grades and yet now results were a past that we cannot change.” “Great ideas don’t come overnight; it takes time, great friends and countless brain storming. Therefore, don’t be afraid to take your time and continue to do your best, today”.

Taylor’s School of Hospitality, Tourism and Events are ever proud of their trailblazing alumni.