Technology Driving and Sustaining the Future of the Events Industry

The implementation of technology has a great impact in the event industry, it makes event management duties easier and creates a higher level of satisfaction for the event audience. The usage of technology allows better communication, increase in participants’ engagement and most importantly eases the planning process such as venue selection, data collection, promotion, and others. The future development in the event industry using technology is inseparable as the usage of technology allows the creation of potential opportunities for industry.

In order to allow better understanding of event technology, the lecturer for the module Event Technology for Entertainment invited Mr. Yusno Yunos for an expert sharing session. Mr. Yusno, Founder and CEO of Evenesis who graduated in Msc. Information System (Carnegie Mellon University, US) has great interest in the event industry. Hence, Evenesis was founded after Mr. Yusno explored the potential of blending technology with the event industry. The nature of Evenesis is to design software for corporate event planners, professional conference organizers, exhibition organizers, destination management companies, training companies and associations.

With the vast knowledge and experience in the event industry, Mr. Yusno was able to enlighten students. Apart from Event Management degree students other department programme students also joined the session. To discuss the impact of technology towards the growth of event industry for future. In this session, few types of technology were showcased and discussed, which were Modern Event Tech (MET), Pandemic Event Technology (PET), Wearable Event Tech (WET) and Glueable Event Tech (GET).

Mr. Yusno also used Slido to actively engage with students throughout the talk, where students could ask questions whenever they needed clarification. This talk allowed students to understand that virtual events have become a trend in the event industry due to the pandemic. Mr. Yusno also highlighted the technology trends in the event industry as well as the evolution throughout the decades. Mr. Yusno concluded the session by advising the students to use technology and explore the various possibilities in working in event management industry.

International English Language Testing System (IELTS) Workshop

On February 9, 2021, the Centre for Languages organised the International English Language Testing System (IELTS) workshop for Intensive English (IEN) students, the general public, and lecturers. Ms. Joyce Cheah Kim Sim, a lecturer at Centre for Language (CFL), led the workshop through the Zoom platform. The workshop was highly detailed, covering all four skills tested in IELTS. Ms. Joyce explained to the students on the layout of the test for the various skills and included detailed information about the test procedures. She also addressed the types of questions that can be anticipated in the Listening, Speaking, Reading, and Writing assessments and how to approach them.

Samples of questions were also shown to students, along with some good sample answers to students that will help them achieve a high band. Ms. Joyce also showed an excerpt from a band 8 Speaking test to illustrate to students that a good IELTS band is not out of reach as long as test-takers are positive, fluent, and have a good and adequate vocabulary. A large percentage of the attendees expressed gratitude for the workshop and claimed the trainer had given them a clearer understanding of what to expect during the IELTS exam.

SOMAC Academic Delivers Guest Lecture On ‘Mediatisation’ At UKM

School of Media and Communication’s public relations and media theories lecturer Dr. Kho Suet Nie was invited as a guest speaker by Universiti Kebangsaan Malaysia to deliver a session for more than 30 postgraduate students on the theme of “Mediatisation”. She expounded on her observations on how political messages that can be influenced are disseminated through the public sphere via various media channels. International students from various countries were engaged in the session to understand how they can use the theory within the context of their countries.