Students taking the Exhibition Management module (EVT60104) were taken for a ride on 04 October. From KLCC to PWTC, the 40 students attended 2 different exhibitions - a Beauty Expo and a Wedding Fest.
Their observations at both events provided a deeper understanding of how exhibitions were conceptualized to cater to different markets and attendees. The students also made comparisons on the 2 venues along with the respective floor layouts and booth displays.