The Public Relations students of the School of Media and Communication, Taylor’s University kicked off their semester by attending a Leadership Programme in Kuala Kubu Bharu. This inaugural programme was organized by the Institute of Public Relations Malaysia (IPRM) for its IPRM Student Associations (IPRMSA). The objective of this programme was to create a networking platform for the leaders and Council Members of IPRMSA to explore activities and develop plans to make IPRMSA a platform in the universities that will prepare students for the Public Relations industry. The participants for the programme were IPRMSA students from Taylor’s University, Universiti Sains Malaysia, Universiti Utara Malaysia, Universiti Teknologi MARA Shah Alam and Melaka.
All participated universities were required to organize an activity during the programme. Among the activities organized was a dialogue with the alumni of IPRMSA Ms. Elliza Abdul Rahim from Essentials Business Malaysia Sdn Bhd and Mr. Rosli Ismail from Attana Hotels and Resorts Sdn Bhd. This dialogue was organized by Taylor’s University students. The objectives of this dialogue were to explore opportunities and the future of the public relations industry in the Volatile, Uncertainty, Complexity, Ambiguity (VUCA) world. Other universities organized games for the ice-breaking session and the closing of the programme.
The participants were also shown around the nearby village where it was occupied by the Orang Asli (aborigines). The highlights of the programme were the Townhall with the presence of its President, YBhg Dato’ Sri Haji Ibrahim Abdul Rahman and IPRM members. The purpose of the Townhall was to create a platform for the participants to voice out their suggestions and concerns. The outcome of the Townhall was very encouraging as IPRM has always been committed towards any collaborations with IPRMSA and was supportive of activities at the university level. The IPRMSA Taylor’s Chapter participants were accompanied by the Lecturer Advisors, Ms. Marzura Abdul Malek and Dr. Ong Ai Ling.