Taylor’s University, School of Hospitality, Tourism and Events (SHTE) successfully organized an Event Management Webinar Series titled ‘How Relevant E-Events in The Future? Or Is It Just During the Pandemic Crisis?’ on 30th June 2020. Being the third series, SHTE is honoured to have the presence of Professor David Hind from Asia Pacific Institute for Events Management (APIEM) and Mr. Kenneth Fong from Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) to share their insights on e-events.
Some valuable insights shared by the speakers were the growth of e-events for a certain type of business events in the future, the demand for live and in-person events which will continue for the industry, the experience between e-events and live events, changes in-person events, the concern of ROI when it comes to e-events and hybrid events and its need for affordable technology. The webinar was a very insightful.