The recent field trip to Media Prima Bhd provided an exceptional opportunity for students enrolled in the Master of Communication programme to bridge the gap between theoretical learning and real-world applications within the media industry. Media Prima is Malaysia’s largest and leading integrated media company with a complete repertoire of media-related businesses in television, print, radio, out-of-home advertising, content creation, commerce and digital media.
Under the guidance of Dr. Nurul Wahidah Mahmud Zuhudi, Programme Director for Master of Communication and Senior Lecturers, Dr. Ong Ai Ling, and Dr. Benjamin Loh Yew Hoong, students had a remarkable experience delving into the inner workings of this renowned media organization.
Upon arrival, the warm reception from the Media Prima crew set the stage for an immersive and enlightening experience. Led through a comprehensive facility tour, students had the privilege of exploring various sectors, ranging from bustling newsrooms to state-of-the-art studios and sophisticated editing suites. This firsthand exposure provided invaluable insights into how theoretical concepts taught in the classroom are applied in real-world scenarios.
Interacting with the experts at Media Prima not only facilitated valuable networking opportunities but also established a benchmark for professionalism and excellence in the minds of the students. Engaging with seasoned professionals offered invaluable insights and guidance, shaping their career aspirations while reinforcing the importance of dedication and integrity within the industry.
In summary, the field trip to Media Prima Bhd marked a pivotal moment in the academic and professional journey of the Master of Communication students. Taylor's School of Media and Communication extended deep gratitude to the Media Prima team for their warm hospitality and generosity in sharing their knowledge with the students. This transformative encounter is certain to have a lasting impact, shaping the trajectory of the students' future careers in the dynamic field of media and communications.