Malaysia Business Events "Be-Ready Launch"


The School of Hospitality, Tourism and Events (SHTE) was invited to the Launch of Malaysia Business Events Guidelines in accordance with the approved Majlis Keselamatan Negara (MKN) Meetings, Incentives, Conferences and Exhibitions (MICE) Standard Operating Procedure (SOP) for the reopening of business events. This event was organized by Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS), in-collaboration with Business Events Council Malaysia (BECM). The launch programme included a briefing session and a tour. The Tour showcased an exhibition stand mock-up and various event setups to create a real-life example of how business events will be conducted in the new normal.

The programme consisted a good mix of speakers from MACEOS, Ministry of Tourism, Arts & Culture Malaysia (MoTAC), venue providers, event organisers and suppliers/contractors. The sessions covered various areas of the SOP Guidelines with respect to employee and personal safety, physical distancing, increased health and safety measures, attendee management & control, and on-site communication that will encourage adherence, provide guidance, and enforce compliance. It also covered the new SOP that needs to be followed by the service suppliers/contractors. These sessions were very useful and timely in the new normal and the best practices are very useful for lecturers to share updated industry information with students.