In conjunction with the launch of Taylor's Impact Labs, an initiative by Taylor’s University aims to empower our communities and positively impact different societies and ensure positive progression on societal problems. Nine (9) Bachelor of International Events Management (Hons.) final year students had the opportunity to organize the Malaysia My Heritage Fest at DaMen Mall, Subang Jaya with the supervision of the Live Event Project Module Leader, Ms. Dhiya Hikmahana Abdul Razak from School of Hospitality, Tourism & Events.
This event focused on Impact Lab 4: Liveable Urban Communities which is also linked to the Sustainable Development Goal (SDG) 11 - Sustainable Cities and Communities. By promoting Malaysia’s heritage and culture through vendors, the local community or small businesses that participated as vendors can be supported, engaged and empowered.
The focus on arts, heritage and culture will also help to create a more sustainable future for traditions by preserving them. Malaysia My Heritage is a 2-day festival that focused on promoting Malaysia’s heritage and culture. The event consisted of 4 different vendor categories - Food and Beverage, Traditional Games, Handicrafts and Workshops showcasing Malaysia’s heritage and cultures. The visitors entered the event for free, purchased from these vendors and enjoyed the ongoing performances throughout the day.
All students were able to show their effort in planning and executing the event and they were very enthusiastic to have the event physically. This module required students to apply all the theories and practices that they had learnt in the classroom from the previous semester in planning an event. Organizing this event has indeed improved students’ communication skill with different event stakeholders, such as DaMen Mall representatives, vendors, performers and service providers. The process of finding and approaching those event stakeholders, not only improved their communication skill but has also improved their self-confidence.