Embracing innovation and nurturing young talent, the Asia Pacific Business Events Youth Challenge 2023, orchestrated by the esteemed International Congress and Convention Association (ICCA), joined forces with the distinguished GoyangCVB 고양컨벤션뷰로 and Korea MICE Association. Together, a platform that not only fosters emerging professionals in the dynamic business events realm but also provides an exclusive avenue for participants to showcase their ingenious and visionary ideas on the Asia Pacific stage. Drawing participants from over 10 different countries, this year's challenge witnessed the convergence of 50 highly motivated teams, encompassing 100 individuals.
Among these aspiring talents were university/graduate students and young professionals under the age of 30, exemplifying the bright future of the Business Events industry. Remarkably, our very own Year 2 Bachelor of International Events Management (Honours) students, the astute Gurpreet Kaur and the visionary Lee Qian Hui were granted the honour of being shortlisted. Their task was to craft innovative recommendations that can catalyse the growth of convention & exhibition centres through persuasive oral presentations. Navigating the intense crucible of the competition, Gurpreet and Lee faced an expert panel of international judges hailing from Australia, Japan, Korea, Malaysia, and Thailand. Through meticulous deliberation and rigorous questioning spanning 20 minutes, they emerged triumphant, securing a coveted position among the Top 5.
This remarkable achievement was not only a testament to their acumen but also a reflection of the exceptional quality of participants from across Asia Pacific. In the spirit of celebration, we extend our heartfelt congratulations to the shortlisted and winning teams. We also express our profound gratitude to the organizers and collaborators, whose efforts have galvanized a new era of excellence in the Business Events arena. As we toast to the young visionaries and their remarkable journey, we look ahead with anticipation to the transformative impact they will undoubtedly imprint on the industry.
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