Three teams of students from Taylor's University won two first prizes and one second prize in an array of disciplines at the 2023 International Events Planning and Creativity Competition held in the eastern Chinese Zhejiang province. This international competition attracted over 4,260 participants, comprised of 870 teams from 170 universities and corporates. The 2023 International Events Planning and Creativity Competition was organized by the Zhejiang Provincial Department of Commerce, Zhejiang University Science and Technology Competition Committee; and co-organized with several industry associations.
The theme of competition for this series was ‘A New Era of Digitalization, a New Future for Events’. There were five categories which consisted of Events Theme Planning; Iterative Innovation of Intelligent Exhibition and Transformation of Digital Exhibition; Museum Planning; Cultural and Tourism Project Planning; and One Belt, One Road Planning. Two teams from Taylor's University participated under the ‘One Belt, One Road Planning' category and one team under the ‘Events Theme Planning’ category.
One proposal titled ‘2023 China-Malaysia International Chinese Medicine Expo’ under the ‘One Belt, One Road Planning’ category won the first prize, which was mentored by Senior Lecturer Dr. Chia Kei Wei from Taylor’s University and Professor Dr. Zhang Jian Kang from Zhejiang International Studies University (ZISU). This team comprised of 3 students from ZISU and 2 from Taylor's University. Another first prize proposal titled ‘Melaka Culture Tourism + Week (MCTW)’ was mentored by Senior Lecturer Ch’ng Chor Ban and Ng Wai Yee from Taylor’s University. This team comprised of 3 students from Taylor's Bachelor of International Events Management (Honours).
Whereas, the second-prize proposal titled ‘2023 China (Hangzhou) Belt and Road International Talent Exchange Exhibition’ was guided by the Senior Lecturer Dr. Chia Kei Wei from Taylor’s University and Ms. Li Na from Zhejiang International Studies University. This team comprised of 3 students from ZISU and 2 from Taylor's Bachelor of International Tourism Management (Honours) & Bachelor of International Events Management (Honours).
The students and mentors were overjoyed once the result was announced virtually.