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The Future of Ecotourism: A Sustainable Agritourism Project at Kalumpang Tanjung Malim, Selangor

In recent years, there has been a growing global awareness of the importance of sustainable practices in agriculture and environmental preservation. With increasing concern about the impact of conventional farming methods on ecosystems and human health, alternative approaches prioritizing sustainability are gaining traction. One such approach is sustainable agritourism with zero pesticides, which has garnered significant attention from the public.

In line with these initiatives, 36 students from the School of Hospitality, Tourism and Events (SHTE) and School of Media and Communication (SOMAC) visited the Kalumpang Smart IPM Agroecology Farm (K-SIAF). This project was led by the two Senior Lecturers, Dr. Thanam Subramaniam and Ms. G Manickam Govindaraju. The objective was to raise awareness of sustainable agritourism with zero pesticides and to cultivate community involvement, especially among the Gen Z. This project involved the 'Tourism Integrated Project' and 'Public Relations Events and Consultancy' modules, in collaboration with Taylor's Sustainable Tourism Impact Lab to promote social and community development.

This project was officiated by the Advisory Board Chairman of ABS Greentech Sdn. Bhd., YBhg Tan Sri Abdul Rahman Mamat. He was accompanied by the Group Chief Executive Officer, Mr. R.M. Ravichandar S. Ratnam together with a representative from the Department of Agriculture of Selangor, and a representative from the Malaysian Agricultural Research and Development Institute (MARDI). In addition to knowledge sharing, the students engaged in practical activities in smart farming, such as planting and preparing soil composition, among other tasks.

This project provided valuable exposure to the students on the importance of smart farming with zero pesticides and the necessity of promoting agritourism through customized tour packages. The students were excited to further work on creating customized tour packages and public relations consultation materials (including posters and press releases) to promote sustainable agritourism initiatives.


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