HEX Talk Event Series 2021: Start-Up the Future Direction of Live Entertainment Event Industry


The School of Hospitality, Tourism and Events (SHTE) organized the HEX Talk Event Series: Start-Up the Future Direction of Live Entertainment Events Industry on 18 November 2021. The event explored the future direction of the live entertainment event industry with the topic diving into the area of Artificial Intelligence (AI) technology and it's impact to the industry.


The HEX Talk was commenced with the Welcome Speech by Prof. Dr. Neethiahnanthan Ari Ragavan, Executive Dean, Faculty of Social Sciences & Leisure Management. The school was also honoured to have two keynote speeches from Dato’ Sri Abdul Khani Bin Daud, Chief Executive Officer of Malaysia Convention and Exhibition Bureau (MyCEB), Adjunct Professor & Industry Advisory Panel (IAP), Taylor’s University; and, Ms. Stephanie Kuan, Project Director of ESPL.com. The session was moderated by Munas van Boonstra, Founder of Nasty Inc. Management.

In addition to the insightful keynote speeches, the event covered an interesting forum with six panel speakers. The invited panel speakers were Shermaine Wong, Founder & Managing Director of Tish Events; Rizal Kamal, Chief Executive Officer of LOL Asia & Adjunct Senior Lecturer, Taylor’s University; Iqbal Ameer, Founder & Managing Director of Livescape Group; Nadeem A. Salam, Founder & Chief Executive Officer of Skesh Entertainment; Karen Miranda-Fernandez, Vice President - South East Asia, Asia Pacific Institute for Events Management (APIEM); and, Caryn Lim, Module Leader for Events Technology, School of Hospitality, Tourism and Events, Taylor's University.


The panel speakers shared their insights on the topic as experts in the live entertainment event industry during the discussion session. “Nothing beats a live event.” said Iqbal Ameer, one of the invited panel speakers of the event. During the event, the participants were engaged in the activities prepared which were the quiz and the Q&A session where the panel speakers responded to the participants questions. The main key takeaways of the event were learning about how Artificial Intelligence (AI), Augmented reality (AR) and Virtual Reality (VR) can impact the live entertainment event industry and how live events are irreplaceable even in this era of technology.