Industry Insight on "Felda: The Perception & Reputation"


The School of Media and Communication (SOMAC) Postgraduate Series invited Adjunct Prof. Mohd Said Bani who is also the founder of BzBee Consult Sdn Bhd to share on “Felda: The Perception and Reputation” via an online webinar.


The session was attended by about 50 postgraduate students and academicians in the field of Media and Communication. The event was successful where Prof. Mohd Said Bani shared the case study of Felda, detailing how his company helped Felda in managing their reputation and crisis.


The Q&A session was very lively with questions from the audiences with regards to the practical application of reputation management in different areas.



The session from the industry expert’s point of view was very helpful for students to get a complete picture of what it is like to engage in reputation management.