MOU with BBDO (M) Sdn Bhd on the Work Based Learning initiative on Advertising programme, held on 18th January 2019 at Taylor's University Lakeside Campus.
Introduction of BBDO:-
In 1891, a small agency named Batten Company opened in a single room on Park Row in New York City. In subsequent years, it thrived, and in 1928, merged with Barton, Durstine and Osborn. Thus, BBDO was born. Today, BBDO Worldwide is 15,000 people in 289 agencies across 81 countries.
BBDO Asia is the most critically acclaimed creative agency across Asia-Pacific. Each day more than 1500+ people in over 12 countries across Asia work tirelessly to create the world’s most compelling creative content for our clients. In 2017 BBDO was ranked #1 network at the 5 most prestigious creative and effective award shows – #1 APAC Network at Warc100, APAC Effies, Tangrams, Cannes and Spikes Asia, and #2 at Adfest. That same year, BBDO won creative and effectiveness awards in 10 of their 12 markets across both regional and local shows. Making BBDO the top performing creative agency across the region.
BBDO (M) Sdn Bhd ranks among the top three agencies in Malaysia.