Dr. Ruth Sabina Francis, Programme Director, Bachelor of International Hospitality Management programme, Taylor’s University was invited as the Guest Lecturer to share insights on Strategy in Hospitality Industry for the students of Bachelor of Commerce in Tourism and Hospitality and Marketing (Double Major), Curtin University, Sarawak on 27th August 2020. The session covered insights on today’s thriving concepts, pricing strategies deployed by the Hotel industry and the new norm business trends of Hospitality and Tourism industries. The students were very interactive throughout the lecture. Learning is unstoppable!!