Shaping Digital Futures: Dr. Irfan Hameed Among the World’s Top 5% Scientists in SciRank Global

Dr. Irfan Hameed, Senior Lecturer at the School of Media and Communication, Taylor’s University, continues to bring distinction to the University through his outstanding achievements in research and higher education. Widely recognised for his scholarly impact and academic contributions, Dr. Irfan recently earned international recognition through his inclusion in the SciRank Global Registry as one of the World’s Top 5% Scientists. This latest recognition adds to an already impressive list of accomplishments.

Previously, Dr. Irfan was named among the prestigious Stanford–Elsevier Top 2% Scientists in the World, placing him within a globally respected community of researchers recognised for their citation impact, research quality, and scholarly influence. These achievements reflect not only his consistency as a researcher, but also his growing contribution to global academic discourse in media, communication, and digital consumer behaviour studies.

Dr. Irfan’s research expertise focuses on contemporary areas within digital communication and consumer psychology. His work explores topics such as the Uncanny Valley Effect, social media influencers, AI persuasive agents, live streaming, herd mentality, user-generated content, and source credibility. His research examines how digital environments influence audience emotions, consumer trust, engagement, and purchasing behaviour. These research areas are increasingly relevant in today’s technology-driven society, where artificial intelligence, influencer culture, and digital consumer ecosystems continue to reshape communication practices. Through his scholarly work, Dr. Irfan contributes valuable insights that bridge academia and industry, supporting a deeper understanding of evolving digital audiences and behavioural trends.

Beyond research, Dr. Irfan is also recognised for his commitment to education and student mentorship. At Taylor’s University, he is known for fostering critical thinking, innovation, and academic excellence while integrating industry relevance into his teaching. His ability to connect research with practical applications has further enriched the learning experience within the School of Media and Communication. Dr. Irfan’s continued international recognition reflects years of perseverance, intellectual rigour, and dedication to advancing knowledge. His accomplishments serve as an inspiration to students, colleagues, and aspiring researchers, while reinforcing Taylor’s University’s commitment to innovation, academic leadership, and global scholarly impact.