Taylor's SHTE Students Bagged First Prize in Asia Pacific BE Youth Challenge 2022, South Korea


Taylor's School of Hospitality, Tourism and Events (SHTE) won the First Prize in the Asia Pacific Business Events (BE) Youth Challenge 2022 held at Goyang, South Korea. The challenge were co-organized by the International Congress and Convention Association (ICCA) and Korea Meetings, Incentives, Conferences and Exhibitions (MICE) Association. The winning team comprised of two Bachelor of International Events Management students - Ting Sze Yie, Lau Jie Xi and the Advisor cum Lecturer Ms. Ng Wai Yee, who represented Taylor’s University and Malaysia to compete in this challenge.


This first-ever Asia Pacific BE Youth Challenge aimed to foster the minds of young professionals and future leaders in the business events industry, by providing an exclusive opportunity for participants to take center stage in showcasing their innovative and creative marketing ideas through specially designed scenario challenges.


The competition consists of 2 rounds, in the first round the students were required to prepare a proposal on the creative marketing solutions for an emerging city to increase competitiveness as international business events destinations. The 6 finalists who made it to the second round were invited to Goyang Destination Week at Goyang, South Korea where the teams were required to present their ideas in-person to the panel.


Taylor's winning team has chosen Miri, a city in Sarawak as the destination for their proposal, as it is not only an energetic resort city but also has plenty of potential as a Business Events city.


Congratulations and Well Done once again to the students!