Welcoming Our New Industry Advisory Panel (IAP)


It is an honour for the School of Hospitality, Tourism and Events (SHTE) to welcome Dato' Sri Abdul Khani Daud as our new Industry Advisory Panel (IAP). The school firmly believes in connecting with the industry and obtaining feedback to ensure our curriculum is aligned with industry practices. Therefore, we constantly engage with top industry players as our industry advisory panel. Dato' Sri Abdul Khani Daud is the Chief Executive Officer of the Malaysia Convention & Exhibition Bureau (MyCEB), a non-profit organisation under the Ministry of Tourism, Arts and Culture (MOTAC) Malaysia. His credibility is proven by taking the step to establish the Malaysia Business Events Standard Operating Procedure (SOP) during COVID-19 with the collaborative effort of the Malaysia Business Events Industry Partner.


Dato' Sri Khani further marks his outstanding leadership by being elected and appointed as the ICCA Board of Directors (BOD) Representative for the Asia Pacific region effective for the year 2020 to 2022. Aspiring to rebuild confidence together, he aims to focus on the region's sustainable growth and increase benefits to the ICCA members. Apart from ICCA, he also sits as the Advisory BOD member for the Asian Federation of Exhibition and Convention Associations (AFECA) and Advisory BOD Member for MACEOS. An established leader who has been serving Malaysia's tourism sector for over three decades, Dato' Sri Abdul Khani Daud is tasked to head the country's business events industry as he officially took office on 5th February 2020.


Together with his dedicated team of experts, Dato' Sri Abdul Khani Daud implements progressive strategies to enhance Malaysia's capabilities in hosting international business events through policies, product development and marketing initiatives. His strategic views and pragmatic approaches for the industry also comes with his stint as MyCEB's Board of Director since 2017. With his knowledge of the tourism industry, he moved to the Marketing Division, where he actively participated in successful sales missions to the Australasia region. Dato' Sri Abdul Khani Daud has dedicated his career to Tourism Malaysia and has been offered many prominent roles, including Director and Deputy Director General (Promotion) of Tourism Malaysia and Director General of the Islamic Tourism Centre (ITC), an organization under MOTAC.


As he earned his stripes, he was assigned as an overseas Director to work in global markets such as Tourism Malaysia's offices in Australia, Singapore, South Africa, and Thailand. His exceptional marketing experience is shown by a 60% rise in tourist arrivals from Singapore between 2000 and 2004. During his tenure from 2004 to 2006, Latin America experienced a 45% increase, allowing Argentina to enter the market. In 2004, he attended the ICCA Congress & Exhibition in Cape Town, South Africa, which included the 43rd ICCA General Assembly.


Dato' Sri Abdul Khani Daud was the mastermind and leader of Global Meet 2006 during his tenure as the Advertising Director of Tourism Malaysia for more than a decade. In 2018, he served as the Pacific Asia Travel Association's Organizing Chairman (PATA). In 1997, he also went into In-Plant Training (Tourism) in Japan as part of the Look East Policy at JALPAK, a Japan Airline subsidiary in Tokyo, Japan. We are pleased to welcome Dato' Sri Abdul Khani Daud as our Industry Advisory Panel with his vast experience.