A Paradigm Shift in Media Relations: The Recovery Stage


The School of Media and Communication has recently organized a Public Relations Webinar on 26th June 2020. Mr. Suhaimi Sulaiman, the Chairman of Malaysian National News Agency (Bernama) was the invited guest speaker and the topic of Webinar was “A Paradigm Shift in Media Relations: The Recovery Stage”.


With 30 years of experience in the media industry, Mr. Suhaimi Sulaiman who is also the Adjunct Professor in the School of Media and Communication shared how he provided strategic communication advice to companies who went through a crisis, capturing the market through both traditional and new media.

He shared with the webinar participants several tips on how to make a comeback after a crisis such as by creating a ‘caring brand’ for a company. He also stressed to ‘think differently’ in doing business especially when there is a need to change such as during the COVID-19 pandemic.


In the Q & A session, he answered questions from how to create content for the media in order to recapture the attention of the audience to how should graduates prepare themselves for the working world where the communication industry is concerned.


The webinar was attended by more than 100 participants of students and lecturers from the School of Media and Communication and the School of Medicine.