Recently, there was an exceptional day for the students enrolled in the 'Luxury Brand Management' module of the Bachelor of International Hospitality Management (Hons) (BIHM) programme. They had the privilege to attend the CHANEL Malaysia Career Experience, which took place at the prestigious St. Regis Kuala Lumpur. During the event, the students were exposed to various aspects of luxury branding, including luxury brand image, brand value, brand identity and the exciting career growth opportunities available within the CHANEL organization.
The afternoon proved to be incredibly enlightening, thanks to the presence of esteemed speakers from CHANEL who generously shared their insights and experiences. Ms. Cynthia Lim, the Managing Director, provided valuable knowledge about the luxury brand's image and its significance in the industry. Ms. Joanne Lam, the General Manager, shared her personal journey and career aspirations, inspiring the students with her success story. The students also had the opportunity to gain insights into personal growth experiences from various professionals within CHANEL.
Ms. Mei Fui Leow, the Fashion Marketing Manager; Ms. Ashley Ho, the Style Expert; Mr. Ethan Chew, the Make-Up Trainer, and Ms. Pui Teng Kaw, the Deputy Head Boutique, shared their individual journeys and provided invaluable advice and perspectives. The afternoon at CHANEL was undeniably a fantastic learning experience for the students, offering them a taste of the luxury brand industry and its diverse career opportunities. The event allowed them to broaden their knowledge of luxury branding while providing a platform for personal and professional growth.
The CHANEL Malaysia Career Experience at The St. Regis Kuala Lumpur proved to be a truly sassy and enlightening afternoon for the Bachelor of International Hospitality Management (Hons) students, leaving them inspired and motivated to pursue their aspirations in the luxury brand management field.