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Commitment of Academia & Industry to Transform Klang City into a Cultural Heritage Destination

Heritage Tourism helps preserve cultural heritage by generating awareness and interest in historical sites, traditional arts, crafts, rituals, and customs. Klang, a city of Selangor, is a destination that transcends time, offering a unique blend of history, culture, and authentic experiences.

The participation of enthusiastic students from the School of Hospitality, Tourism and Events showcased their customized tour packages and event proposals to the tourism stakeholders at Berkeley, Klang. The panel of judges included esteemed personalities such as YBhg. Datuk M. Ali, Honorary Secretary of PATA Malaysia Chapter; YBhg. Dato K. Thangavelu, President of Malaysian Indian Tour and Travel Association; and Mr. Wang Chong Hwa, Deputy Treasurer of Klang Chinese Chamber of Commerce and Industry, alongside the representatives from the chamber added credibility to the initiative. Their presence not only provided valuable insights but also underscored the significance of the event within the tourism community.

The support and sponsorship from the Sustainable Tourism Impact Lab of Taylor's University and the Klang Chinese Chamber of Commerce & Industry further highlighted the commitment of both academia and industry to sustainable tourism practices. This collaboration not only benefitted the students but also contributed to the overall development of Klang as a cultural heritage destination. The students' ability to raise awareness and interest in Klang's historical sites, traditional arts, crafts, rituals, and customs reflected their dedication and understanding of the importance of heritage tourism.

The panel of judges provided valuable feedback and suggestions for improvement, recognizing the students' efforts to positively impact the local community and industry partners. The students were elated to receive constructive comments and feedback from the tourism stakeholders, and they were more motivated than ever to refine their ideas and proposals. They were eager to contribute to Klang's transformation into a must-visit destination for both local and international tourists.

This collaboration between students, academia, and industry stakeholders set a commendable example for fostering sustainable tourism practices and preserving cultural heritage. It not only enriched the educational experience for students but also contributed to the broader goals of cultural preservation and community development.


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