Empowering Global Connections: Taylor’s University Engagement at Business Events in Sabah

Dr. Khairiah Ismail, Programme Director of the Bachelor of International Events Management at Taylor’s University, attended the 3rd International Business Events Forum (BE in Sabah) at the Sabah International Convention Centre (SICC). The prestigious event gathered 800 delegates from across the globe, offering an invaluable platform for knowledge exchange, industry networking, and deep insights into the future of the business events industry.

Business Events in Sabah featured an exceptional lineup of speakers from countries such as the Netherlands, Indonesia, the Philippines, Japan, Singapore, the UK, Australia, Belgium, New Zealand, Guatemala, South Korea, the USA, Switzerland, and Malaysia. Experts shared forward-thinking perspectives on key topics like “Why Events Fail – Designing for Impact” and “Global Economic Impacts of Business Events: Shaping the Future Growth of the Tourism Industry.” The insights gathered will be directly applied to the Events Management curriculum, ensuring students are equipped with the latest industry trends and best practices.

The event was graced by the presence of Yang Amat Berhormat Datuk Seri Panglima Haji Hajiji Bin Haji Noor, Chief Minister of Sabah, and Yang Berhormat Datuk Seri Panglima Christina Liew, Minister of Tourism, Culture and Environment Sabah, and Patron of BE in Sabah. Their involvement highlighted the significance of the event and underscored the importance of bridging the gap between industry leaders and educational institutions.

Through her participation, Dr. Khairiah expanded her professional network and strengthened her understanding of the current and future needs of the events industry. The connections made at BE in Sabah will offer Events Management students enhanced global exposure, as well as opportunities for internships, placements, and industry-driven projects, ensuring they are well-prepared for the dynamic events landscape.

The insights gained at Business Events in Sabah will directly influence future updates to the Events Management curriculum, ensuring that the programme stays aligned with global industry developments. Dr. Khairiah’s active participation further reinforces Taylor’s University’s commitment to providing world-class education that is both industry-relevant and globally connected, equipping students with the skills and networks needed to excel in the competitive world of international events management.