Frames of Focus: Unveiling the Grit Behind Commercial Storytelling

Behind every second of video lies an extraordinary degree of dedication, an effort underscored by unseen hours of perseverance, creativity, and meticulous attention to detail. It was therefore a rare and invaluable opportunity for students from Taylor’s School of Media and Communication to observe a professional filming production in progress. At dawn, the production team from Graph Studio, in collaboration with the award-winning skincare brand Suu Balm and renowned social media influencer Jenn Chia, arrived at Taylor’s University Library for the filming of a commercial.

The props team was the first to begin preparations, meticulously transforming the library into a strikingly different space aligned with the director’s vision. Every detail, from set design to layout, was purposefully crafted. Shortly after, the lighting and camera crews commenced their work, assembling professional-grade equipment with technical precision. Every element, including the angle of lighting, colour temperature, and strategic placement of props, was carefully calibrated to achieve a visually harmonious composition.

Throughout the day, a strong sense of collaboration prevailed among all departments. Directors, producers, actors, assistants, and technicians worked seamlessly together toward a shared creative objective. Jenn Chia brought her hallmark energy and professionalism to the set, delivering consistently impressive performances with each take.

The production extended across 18 hours, concluding just before midnight. Despite the demanding schedule, the cast and crew remained unwavering in their commitment. Breaks were minimal yet efficiently managed, and the focus on the set remained high. Actors sustained their expressive performances, while crew members continued to refine lighting, audio, and set design to elevate the visual tone and narrative impact of each scene.

For the students participating, the experience provided far more than a behind-the-scenes look into commercial filmmaking. It served as a powerful educational encounter, an immersive masterclass in discipline, creative collaboration, and the artistry required in visual storytelling. It fostered a deeper appreciation for the multifaceted work of professionals who craft compelling narratives from behind the camera.