Honouring Research Excellence: Dr. Irfan Hameed Named Among Stanford’s Top 2% Scientists in the World 2025

Dr. Irfan Hameed from the School of Media and Communication has been recognised among the world’s Top 2% Scientists by Stanford University, a prestigious acknowledgment that reflects his exceptional scholarly contributions in the field of advertising. With over 15 years of academic and research experience, Dr. Irfan has established an extensive publication record in high-impact journals indexed in ABS, ABDC, FT50, Web of Science, and Scopus, while successfully leading several funded research projects. His research encompasses areas such as live-streaming, AI persuasive agents, social media influencers, user-generated content, advertising, and interdisciplinary applications, all contributing significantly to both theoretical advancement and industry practice.

His recent work explores models including the Uncanny Valley Effect, Trust Transfer, Social Response Theory, Technology Readiness Index, Herd Mentality, and Source Credibility Theory. A unifying theme across his research is the examination of psychological, social, and technological triggers that shape consumer decision-making in digital environments. This remarkable achievement underscores the depth and impact of his research, particularly in advancing critical insights that resonate with both global industry practices and academic discourse. It also stands as a testament to Taylor’s University’s strategic commitment to fostering research excellence that addresses pressing global challenges through innovative, interdisciplinary inquiry.

The faculty extends its warmest congratulations to Dr. Irfan Hameed on this distinguished recognition, which not only marks a significant personal milestone but also enhances the School of Media and Communication’s standing on the international stage.