LayPark PR: SoMAC’s Next-Gen Powerhouse for Real-World Public Relations

LayPark PR is a vibrant, student-led industry platform established under the Public Relations programmes at the School of Media and Communication (SoMAC), Taylor’s University. Inspired by the Malay word lepak (meaning “to hang out”), LayPark PR offers a space for public relations and industry professionals to “lay” (share) and “park” (pause) in a relaxed yet insightful environment. These informal sessions provide real-world perspectives on crisis management and public relations practices, addressing the evolving challenges, skills, and strategies shaping the field today. More than just a platform for students, LayPark PR also welcomes invited guests from both the public and private sectors, bridging classroom learning with professional realities. Delivered in a casual, conversational format, it reinforces Taylor’s University’s commitment to industry-integrated education, preparing students with the competence, confidence, and creativity to excel in the global PR landscape.

Phase 1 of LayPark PR successfully rolled out seven high-impact sessions over just two months. Each event featured professionals from diverse sectors, including human resources, tourism, environmental management, culinary arts, business development, academia, and international PR, who generously shared real-world crisis management strategies and insights. All sessions were carefully curated with a multidisciplinary approach, broadening students’ exposure to the varied practices and applications of PR across different industries.

A major highlight was the official launch of the LayPark PR logo on 8 July 2025, led by Event Director Ms. Azelynna Lim. The unveiling was officiated by Dr. (H.C.) Prita Kemal Gani, Founder and CEO of the London School of Public Relations (LSPR), Indonesia, alongside Ms. Prema Ponnudurai, Head of SoMAC. Also, present were Ms. Nurun Najah Tarmidzi, Programme Director of PR programmes, and Mr. Shebley Haslan Abdul Majid, the visionary behind LayPark PR.

This initiative was conceptualised and driven by Mr. Shebley, an experienced international PR practitioner and lecturer of the Crisis Management module, with the support of Ms. Nurun. Each session is led by passionate student Event Directors and supported by the LayPark PR Crew, students enrolled in the Crisis Management module and majoring in Public Relations & Marketing or Public Relations & Event Management. Their teamwork and innovation exemplify SoMAC’s focus on experiential learning and student empowerment.

LayPark PR is SoMAC’s newest and boldest entry into the PR education space fresh, fearless, and ready for Phase 2, which promises even larger events and deeper industry collaborations. Interested in contributing or sharing your expertise? Follow us on Instagram at @LayPark.PR and stay connected.