On 10th March 2020, another significant collaboration materialised between School of Media and Communication (SOMAC) and OVA Sdn. Bhd., one of the leading branding consultancy agency in Malaysia. It is hoped that this collaboration will contribute to more valuable and greater experience for Advertising and Brand Management students. The event was officiated with Memorandum of Understanding (MOU) signing between both parties followed by a great discussion on the importance and growth of the branding industry in Malaysia. Advertising and Brand Management, SOMAC, Taylor’s University would like to thank Mdm Dharma Somasunundram and Mdm Sulina Baharin, consultant partners of OVA Sdn. Bhd. for spending their valuable time with us during the significant ceremony. Apart from that, we would love to once again thank our Executive Dean, Prof. Dr Neethiahnanthan Ari Ragavan and our Head of School, Dr. Latiffah Pawanteh for attending the event.