As part of an immersive learning initiative at the School of Hospitality, Tourism, and Events, a group of Bachelor of International Tourism Management students presented the outcomes of their Tourism Integrated Project module to industry experts on December 20, 2024, at Taylor’s University. This presentation marked a significant milestone in their assessment. The students were assigned the task of revitalizing Lenggong, Perak, as a destination for heritage tourism, ecotourism, and community-based tourism. Their journey began with an insightful field trip on November 6, 2024, where they explored Lenggong’s unique attractions and untapped tourism potential.

Working collaboratively in teams, the students developed customised tour packages focusing on heritage, ecotourism, and community-based tourism. Their proposals featured innovative concepts such as virtual reality experiences, cultural events, and sustainable tourism models, all aimed at positioning Lenggong as a premier destination for both local and international travellers. These initiatives were designed with a strong emphasis on promoting responsible tourism practices.
During the presentation, the students had the invaluable opportunity to showcase their ideas to a panel of industry experts, receiving constructive feedback that enabled them to refine and strengthen their proposals. The project was supported by the School of Hospitality, Tourism, and Events, alongside the Sustainable Tourism Impact Lab.
By integrating classroom theory with hands-on experience, the students gained critical practical skills that will prepare them for successful careers in the tourism industry. This project underscored the transformative power of experiential learning in nurturing creativity, critical thinking, and problem-solving, essential competencies for the next generation of tourism professionals.