School of Media and Communication (SOMAC), Taylor's University is proud to announce that three public relations projects of ProPassion were awarded awards at the 2021 Malaysia Public Relations Awards (MPRA) including gold award for the first time, apart from silver, and bronze. The awards ceremony was held on 17th December 2021, Friday at Sheraton Petaling Jaya, which was attended by the three winning projects’ Lecturer cum Advisor, Ms. G. Manickam Govindaraju and the Programme Director for Bachelor of Mass Communication (Hons), Mr. Philip Gan Chee Keat representing SOMAC. The projects were awarded under the Institutions of Higher Learning Award category for the student campaigns that students did in 2019 and 2020.
GOLD AWARD - The Nest Project: The Nest is a project to create learning spaces for children by the final year PR & Event Management students of SOMAC, Taylor's University under the Final Year Project module Public Relations Event Consultancy. This was a collaboration with the School of Education and the School of Architecture, Building and Design of Taylor's University. Online and offline promotions were carried out to bring visibility, create awareness on the importance of a learning space, and show that even with a small budget, it is sufficient to make a difference to children's education.
SILVER AWARD - Youngriculture Campaign: Another batch of Public Relations and Event Management final year students launched this campaign to encourage youths to venture into the agriculture sector. Many youths are unaware of the opportunities available in this sector and have a negative perception of agriculture. Therefore, various activities and strategies were used to attract and enlighten the young generation that "Agriculture is Business". The event was successful and received support from the public through queries channeled to the Department of Agriculture on venturing into agriculture. The campaign received the endorsement of the Director-General of Agriculture through appreciation certificates.
BRONZE AWARD - Kolok Festival: This was a project by PR & Marketing final year students for the module Public Relations Consultancy. This project was conceptualized with the intention to create more visibility and awareness for Sarawak under our industry partner bzBee Consult for their client Sabah Tourism Board. The project was successful as all four objectives to promote Sarawak were met while also contributing to Project Whee as part of the CSR initiative & concept of this campaign.