SOMAC PR Students Gain Media Coverage for Digital Campaign Highlighting Mental Health Challenges


A group of Public Relations & Marketing students from School of Media and Communication recently received media coverage in China Press and The Star Education for their final year project initiative Unmask Your Wounds, a digital campaign advocating for mental health for the differently abled community and their caregivers.


Inspired by the story of team leader Yeoh King Lim, who was born with achondroplasia (a type of dwarfism), King Lim and four of his classmates Clara Teo Nian En, Janice Chai Xin Hui, Khoo Jian Sheng and Tan Chee Xuan, under close supervision of their lecturer Philip Gan, meticulously planned the digital campaign that was implemented completely using Instagram and Facebook, something which they had never done before.


Launched in conjunction with World Mental Health Day on 10th October, the team managed to raise awareness and educate people on mental health among the differently abled community and their caregivers by hosting weekly Instagram Lives (​Unmasked Lives​) and Podcasts (​Unmasked Thoughts), where the team spoke to people from the differently abled community, as well as caregivers and professionals from the mental health field. Their initiatives led to them being featured in the media, China Press and The Star Education, during the campaign period.