Taylor’s University, through its School of Media and Communication, is thrilled to announce a significant milestone in its commitment to nurturing industry-ready graduates by signing a Memorandum of Understanding (MoU) with Omnicom Media Group (OMG) Malaysia. This marked the beginning of a dynamic collaboration aimed at fostering talent development within the advertising and media industry. The strategic partnership between Taylor’s University and OMG Malaysia emphasized a shared vision to bridge the gap between academia and industry, ensuring that graduates are equipped with the skills and knowledge necessary to thrive in an ever-evolving media landscape.
Prof. Dr. Neethiahnanthan Ari Ragavan, the Executive Dean of Faculty of Social Sciences and Leisure Management at Taylor's University, expressed his enthusiasm about the collaboration, stating, "This partnership exemplifies our commitment to providing our students with real-world experiences and industry exposure. By working closely with OMG Malaysia, we aim to empower our graduates with the skills and insights needed to excel in the dynamic field of advertising."
This collaboration will facilitate joint initiatives, including guest lectures, industry workshops, internships, collaborative industry projects, and sharing real-life case studies and experiences with students from OMG's wide repertoire of clients. These engagements will offer students invaluable opportunities to gain practical experience and network with industry professionals, enabling them to stay ahead of the curve.
Ms. Eileen Ooi Wei Ling, Chief Executive Officer of Omnicom Media Group Malaysia and Adjunct Professor at Taylor’s University, shared her thoughts on the partnership, saying, "As a leading media agency, we recognize the importance of nurturing the next generation of talent in our industry. By partnering with Taylor’s University, we are committed to supporting the development of future-ready professionals who will drive innovation and excellence in advertising and beyond."
One of the key objectives of this collaboration was to future-proof graduates by equipping them with the skills that will be in high demand and building connections for the students within the industry. As technology continues to reshape the advertising industry, there is a growing demand for individuals who are adaptable, creative, and digitally savvy. Through tailored curriculum enhancements and industry-driven initiatives, Taylor’s University and OMG Malaysia aimed to ensure that the graduates are well-prepared to enter the industry.
This partnership also underscored the importance of industry-academia collaborations in addressing the talent needs of the advertising sector. By fostering closer ties between educational institutions and industry players, both parties can leverage their strengths to create impactful learning experiences and drive innovation in talent development. As Taylor’s University and OMG Malaysia embarked on this exciting journey together, they remain committed to nurturing and empowering the next generation of advertising and media professionals to excel in the industry and become leaders in their fields.