Tourism Product Design & Development: Marketing Considerations by Guest Speaker Dr. Nisha Abu Bakar


As part of the teaching and learning engagement activities, the School of Hospitality, Tourism and Events (SHTE) organized a virtual Tourism Speaker Series for Tourism and Events students on the 4th of February 2022 entitle “Tourism Product Design and Development: Marketing Considerations”. The session aimed to cover Tourism Product Design & Development from an industry expert’s perspective. Around 50 students from the Bachelor of International Tourism Management programme joined this 90-minute session.


Dr. Nisha Abu Bakar, Founder of Elevated Consultancy & Training, Singapore and Co-Founder of World Women Tourism, was invited as a guest speaker to share her knowledge and experiences in tourism product design & development. Dr. Nisha has 25 years of extensive experience in practices consultancies and as a corporate trainer in Tourism; Hospitality; Meetings, Incentives, Conferences and Exhibitions (MICE); Destination Marketing; Women in Tourism; Sustainable Tourism; Halal Tourism and Tourism Education.


Dr. Nisha started the lecture by introducing the next-generation traveller, their needs & demands and the products & services the next generation seeks to satisfy during their vacation at tourism destinations. In addition, she discussed tourism management and the marketing implications of tourism products and destinations. She also shared her own experience travelling around the globe and talked about the beautiful and unique tourism products she has experienced at several destinations.


She concluded the session by sharing some case studies from destinations. Students found the lecture content was interesting and the speaker was very knowledgeable. Students asked several questions about her experience in the tourism industry, and the great discussion continued throughout the end of the session.