Learn the fundamentals of the communication industry and how to deal with the complexity of issues, people and organisations that are strongly anchored in real-world practices.

Get trained in skills to discuss and defend ideas, concepts and views through oral and written communication while being exposed to business-related modules.

 

Be equipped with theoretical knowledge, practical techniques and skills in creating, developing and executing good advertising strategy.

 

Get exposed to the technical and practical aspects of broadcasting, enabling them to develop in-depth knowledge in production.

 

Learn how to plan, manage and implement a broad range of communication tasks for sectors such as advertising, broadcasting, journalism and public relations related work.

 

Be encouraged to challenge viewpoints, explore creative ideas and concepts, and examine issues from different perspectives with the skills and knowledge gained in public relations and event management.

 

Gain in-depth knowledge in marketing communications with a strong public relations and event focus. Learn planning, strategising and executing marketing plans, and experience active industry engagement.

 

 

Advertising combines elements from the discipline of branding, marketing, media planning and analysis, design to create ad copy, idea pitching and develop advertising campaign.

 

Journalism develops the skills and practices needed to excel in a modern, digitalised newsroom, you will also be exposed to the different types of news reporting and writing.

 

Examine how communication and the media environment affect our economic growth, political scene, law and more

 

 

Examine how communication and the media environment affect our economic growth, political scene, law and more.