Be equipped with theoretical knowledge, practical techniques and skills in creating, developing and executing good advertising strategy.
Learn how to plan, manage and implement a broad range of communication tasks for sectors such as advertising, broadcasting, journalism and public relations related work.
Be encouraged to challenge viewpoints, explore creative ideas and concepts, and examine issues from different perspectives with the skills and knowledge gained in public relations and event management.
Gain in-depth knowledge in marketing communications with a strong public relations and event focus. Learn planning, strategising and executing marketing plans, and experience active industry engagement.