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Founder, Owner & Managing Director, bzBee Consult Sdn Bhd

Adjunct Professor 

Prof. Mohd Said Bani or fondly known as Prof. Bani, is the founder, owner and Managing Director of bzBee Consult Sdn Bhd, an integrated marketing and communications company specializing in strategic communications and media, issues and crisis communications, government relations and stakeholders management, events management, marketing and branding. He studied law in Sheffield University, United Kingdom and worked in Brian Thompson & Partner Solicitors from 1989 until 1994 as a solicitor. Upon coming back to Malaysia, he worked in numerous organizations such as Melewar Group of Companies, Telekom Malaysia, 3Circles Media and Fox Communications, before setting up bzBee Consult. He is very passionate about nurturing youth and he has been invited to give talks in several universities and colleges. His talks range from strategic communications to entrepreneurship. As for achievements, he has lead bzBee Consult with a rating of a 4-star high performing bumiputera company by SME Corp, won several accolades and recognitions such as CSR Awards 2018 Malaysia Digital Economy Corporation (MDEC), Environmental Award 2018, Crisis/ Issues Management Award 2018 and SME & Entrepreneurship Business Award Premier Edition 2017/2018 just to name a few. As for his affiliations, he is a member of Public Relations Consultants Association (PRCA), FINAS (Perbadanan Kemajuan Filem Nasional Malaysia), High Performing Bumiputera Company under the unit Peneraju Agenda Bumiputera, Prime Minister’s Department and Malaysian – Indonesian Corporate House, Bandung, Indonesia. He was appointed as the first adjunct professor for Public Relations Programmes in April 2019 for the School of Media and Communication, Taylors’ University.



Brand Strategy Consultancy Partner, Rifaie, Chua & Sethi Sdn Bhd

Co-founder, REKANEGARA

Adjunct Professor 

Mr Shukri Rifaie has more than 30 years experience in the advertising industry. He was the Chief Executive Officer of two multinational advertising agencies; Bates Malaysia and Publicis Groupe Malaysia.  Over the course of his career, he has also worked on and been a part of the success of Malaysia’s most respected brands and corporations, including Malaysia Airlines, Tourism Malaysia, Coca-Cola, Nokia, 100PLUS, Shell, Nestle, Unilever, Mamee, Gillette, Opel, Hotlink from Maxis, Citibank, Hewlett Packard, L’Oreal – Garnier, Nestle, Cadbury, Sara Lee (Brylcreem), P&G (Oral B), MSIG, Western Union, Sime Darby Property and Ayamas. He currently runs his own strategic brand marketing consultancy partnership: Rifaie, Chua & Sethi Sdn Bhd. He is also the co-founder of REKANEGARA, a design community advocate with an aim to empower creative professionals via knowledge sharing programs by volunteers with vast industry experience from various creative, design and brand marketing disciplines.



Director, Sledgehammer Communications (M) Sdn Bhd  

Adjunct Professor 

Mr Harmandar Singh, better known as Ham, has been in marketing and brand communications for over 30 years. He created more than 400 commercials and won over 50 local and international awards. He was the creative Director for 15 years at McCann-Erickson KL, Manila, NY, London. He used to be a weekly columnist for The Star for more than 11 years, and as a highly respected commentator on marketing and brand communications under his pen-name SLEDGEHAMMER to over a million readers. Mr Harmandar is also actively involved in community service. He serves as a committee member at Mercy Malaysia and has travelled to places like Lebanon and Katmandu to help the Syrian refuges and earthquake victims. 



Senior Vice-President and Senior Director, Essence – Burson, Cohn & Wolfe 

Adjunct Professor 

Ms Elliza Abdul Rahim, Senior Vice-President and Senior Director, Essence – Burson, Cohn & Wolfe. She has more than 15 years of experience in Public Relations at the regional level and was previously based in Singapore before returning to Malaysia. Her forte is preparing domestic and international clients on crisis communications. This includes developing and structuring content in communication plans for clients in the oil & gas, heavy industries, chemical, transportation and financial institutions. Elliza is also an experienced media and crisis communications trainer who has trained government-linked companies, government officials, financial regulators and companies such as Accenture, BASF PETRONAS Chemicals, Huawei and Prudential. In 2011, her crisis management skills led her company to a Silver Award at the global WPPed Cream Awards in New York. In 2013, also in New York, her team garnered Highly Commended Gold SABRE for Consumer Products at the Asia-Pacific SABRE Awards. An active participant in managing communications for lobbying, region-wide product recalls, consumer issues and litigation support PR, she has gained further recognition from the Asia Pacific Excellence Award for Crisis Communications. Closer to home, she was part of the team to win several Best Campaign awards in Public Affairs, Social and Digital Communications at the Malaysian PR Awards.



Consultant Partner, OVA Sdn Bhd 

Adjunct Professor 

Mrs Dharma Somasundram gained her degree in Journalism from both the United States and Malaysia. With her skills in conceptualizing, writing, strategizing brand, training and designing corporate identity she is one of the remarkable and notable among Malaysia advertising and branding industry practitioners. She has various experienced working with high profile companies in both industries, Advertising and Brand Management. Among the clients she has worked for are Citibank, Astro, Shell, TOYOTA, MAS, RJ Reynolds, Khazanah Nasional, Petronas, Etiqa, Telekom Malaysia and many more. Her hard work is paid off when she was awarded at Cannes Lions, D&AD, Kancil Awards, last but not least London and New York Festivals. In 2003, she decided to take her career in her own hand by opening her own branding consultancy agency with two of her friends. Her experienced and credibility working in Advertising and Branding industry for the last 38 years has qualified her to be the Adjunct Professor for Advertising and Brand Management programme for School of Media and Communication (SOMAC), Taylor’s University.

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Journalist & Documentary & Filmmaker & Writer & Producer & Speaker & Academician, Fat Bidin Media

Adjunct Lecturer 

Mr Zan Azlee has a very rich and storied history in academia and within the broadcasting world. He is actively involved in the industry as a documentary & reality TV producer, a multimedia journalist, a news correspondent, an author and a writer. He has been sharing his experience via lectures and workshops on broadcast-related subjects at numerous universities nationwide for the past 14 years.

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Dean, Beijing Film Academy Modern Creative Media College 

Visiting Professor 

Professor Lu Bin is one of China’s top academics and practitioners, having been heavily involved in the Chinese film industry for over 15 years as an award-winning film producer, and has published over a dozen books. He is currently the Director of the Teaching Guidance Committee and the Dean of the Department of Media Management at Beijing Film Academy Modern Creative Media College.