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On 12 April 2019, Dato’ Dr Ooi Kee Beng, Executive Director of Penang Institute & Prof. Dr Pradeep Nair, Deputy Vice-Chancellor of Taylor’s University Lakeside Campus signed an MOA to signify a new-found collaboration. This collaboration provides third year students under the Bachelor of Social Sciences programme the opportunity to undergo an entire year long experiential learning with Penang Institute under the 2U1I programme devised by the former. In conjunction, Dato’ Dr Ooi was also appointed Adjunct Professor for the School of Liberal Arts & Sciences, Taylor’s University.


The MOA was sign for 5 years duration and the objective as below:

  • Scope: 1 year industrial placement for the students of Bachelor of Social Science ( Hons.) offered via 2u1i mode. In the final year of the 3-year Bachelor Program, the students of Bachelor of Social Science ( Hons.) will be placed at Penang Institute to complete 24 credits of work based learning.

  • The academic mentors from Taylor’s University will work with industry supervisors from Penang Institute on the delivery, evaluation and assessment of 24 credits in the final year

  • Taylor’s University students will be placed in the Penang and/or KL offices, or both.

  • Taylor’s University may use the logo and the name of the partner institutions on the programme’s promotional material as needed


Profile of Penang Institute:

  • One of Malaysia’s major think tanks.

  • Funded by Penang state government in 1997; Office in Penang (main) and Kuala Lumpur. Website: https://penanginstitute.org/


Board of Directors:

  • Chaired by the Chief Minister of Penang YAB Tuan Chow Kon Yeow. (Previously by YAB Lim Guan Eng).

  • Board Members include high profile personalities like Dato’ Seri Chet Singh a/l Karam Singh; Dato’ Rosli Bin Jaafar; YB Dr. P. Ramasamy a/l Palanisamy; YB Liew Chin Tong; Dato Ir. Jaseni bin Maidinsa; YB Steven Sim Chee Keong; Dr. Lim Mah Hui; Hamdan bin Abdul Majeed; Dr. Lim Kim-Hwa; YB Sarul Bahiyah binti Haji Abu

  • Dato’ Dr. Ooi Kee Beng (Executive Director) is a renowned intellectual who has been working on nation-building in Asia and Malaysian politics over the last two decades. Prior to this appointment, he was the Deputy Director of ISEAS – Yusof Ishak Institute, Singapore (2011 – 2017). He has been appointed as an Adjunct Professor at The School of Liberal Arts & Sciences.


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MOU with BBDO (M) Sdn Bhd on the Work Based Learning initiative on Advertising programme, held on 18th January 2019 at Taylor's University Lakeside Campus.


Introduction of BBDO:-

In 1891, a small agency named Batten Company opened in a single room on Park Row in New York City. In subsequent years, it thrived, and in 1928, merged with Barton, Durstine and Osborn. Thus, BBDO was born. Today, BBDO Worldwide is 15,000 people in 289 agencies across 81 countries.


BBDO Asia is the most critically acclaimed creative agency across Asia-Pacific. Each day more than 1500+ people in over 12 countries across Asia work tirelessly to create the world’s most compelling creative content for our clients.  In 2017 BBDO was ranked #1 network at the 5 most prestigious creative and effective award shows – #1 APAC Network at Warc100, APAC Effies, Tangrams, Cannes and Spikes Asia, and #2 at Adfest. That same year, BBDO won creative and effectiveness awards in 10 of their 12 markets across both regional and local shows. Making BBDO the top performing creative agency across the region.


BBDO (M) Sdn Bhd ranks among the top three agencies in Malaysia.

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