A Workshop with Adjunct Assoc. Prof. Eileen Khor on "Data & Its Role in Creative Content Planning"

Adjunct Associate Professor Eileen Khor was invited to an Advertising Campaign on 7th October 2021 to conduct a session on data analytics. The session was titled “Data and Its Role in Creative Content Planning.” The students in the class were Semester 5 students currently working on their final projects. Data analytics is the newest and rapidly expanding sector of the advertising industry, and Eileen specializes in it as Head of Creative Innovation with ADA.

Ms. Eileen gave an overview of the role of data in the industry and demonstrated some of the social media listening tools that they used to track audience sentiment. A 30-minute breakout room session was conducted to allow the students to work on a simple exercise in describing a persona or consumer profile for a Christmas campaign for the NGO World Vision.

Eileen then gave feedback on some of the work before concluding by briefly going over the Hero-Hub-Hygiene concept for content. The session ended after a Q&A session. Around 50 participants from the School of Media & Communication attended the webinar.

Taylor's & The Actors Studios Established #Savethearts Initiative to Celebrate Arts During Pandemic

As the Performing Arts industry does its best to stay afloat during this pandemic, the School of Liberal Arts and Sciences (SLAS) has launched the #savethearts initiative to support and generate revenue for artistic activities. Taylor's University and The Actors Studios (TUTAS) collaborated to organize three activities: webinars, online workshops, and online theatre performances. Working in collaboration with the Psychology programme, this initiative was able to bring together artists, teachers, and students to learn about mental health issues in order to help them cope with Covid 19 situations.

Weeks before that, Senior Lecturer Mark Beau was able to hold a workshop that helps teachers improve their teaching through the use of theatrical methods. As a result, the workshop was able to collect nearly RM 10,000 in revenue to assist the Kuala Lumpur Performing Arts Centre (klpac) in meeting its monthly expenses. We are also proud of our Bachelor of Performing Arts students, who created and ran an online performance to raise funds for klpac. This performance, titled "Once Everything's Done, I Just Wanna Go For A Run," was attended by more than 40 people via Zoom and received positive feedback from the audience. With this type of initiative, we at Taylor's University and The Actors Studios hope to keep the Malaysian arts industry healthy and build a stronger connection with the community to reintroduce creative arts to Malaysians.

"Fresh and Frozen Bakery: Pre-, Peri-, Post-Pandemic Challenges and Norms" by Ryan Woo

Culinology® Webinar Series 2021 entitled "Fresh and Frozen Bakery: Pre-, Peri-, Post-Pandemic Challenges and Norms" was conducted on 25th September 2021 via Zoom Platform. A total of 80 participants took part in the webinar, which consists of staff and students from Taylors University as well as participants from the food industry.

Mr. Ryan Woo, the Founder of Sin Seh Kai Artisan Bakery was invited as the guest speaker. He shared his journey in building his Artisan Bakery from a small humble beginning in Penang back in 2013 to now owning a bakery production line since 2020 for wholesale and supply for his own cafe. In addition, Mr. Ryan shared his tips on diversifying his bakery products during the pandemic, the importance of managing staff’s career path for business growth as well as his view on the future trend of bakery industry in Malaysia.