Freshman Orientation at Taylor’s American Degree Transfer Programme

The Winter 2024 Semester at Taylor’s American Degree Transfer Programme (ADTP) commenced with a hearty welcome to a diverse new cohort of students spanning the globe. A total of 65 students from 10 different countries, such as India, Bangladesh, Korea, the United States, and the United Republic of Tanzania, were warmly welcomed with open arms.

Prof. Dr. Anindita Dasgupta, Head of the School of Liberal Arts & Sciences, along with Ms. Norshahila Mohamad Razak, Head of the Department of Liberal Arts & Social Sciences, warmly welcomed the incoming students with heartfelt speeches. They emphasized the significance of embracing their new academic journey, encouraging students to venture into new realms and engage with diverse cultures and experiences within their community.

Dr. Loh Kah Heng, Programme Director of ADTP, introduced the programme's faculty members and provided insights into the American Degree Transfer Programme. He also imparted valuable advice to students regarding their upcoming academic journey. The orientation session aimed to pave the way for a fulfilling campus experience by familiarizing students with the programme's student body and the University Placement Service. Dr. Nurfarhanim Abu Bakar, the ADTP Student Leader Advisor, encouraged students to participate in the array of social activities provided by clubs and societies on campus.

Ms. Sumathi Sinnasamy, Senior Education Advisor from the University Relations & Placement Unit, wrapped up the orientation programme by shedding light on transfer pathways and related opportunities. She delved into forthcoming visits from US universities, transfer options, and the processes for students to transfer to their preferred institutions.

Overall, the orientation programme laid a solid foundation for students to embark on their academic journey at Taylor’s University ADTP, fostering a sense of community and providing valuable guidance for their future endeavors.

Inside Look at Media Prima Through the Eyes of Taylor's Master of Communication Students

The recent field trip to Media Prima Bhd provided an exceptional opportunity for students enrolled in the Master of Communication programme to bridge the gap between theoretical learning and real-world applications within the media industry. Media Prima is Malaysia’s largest and leading integrated media company with a complete repertoire of media-related businesses in television, print, radio, out-of-home advertising, content creation, commerce and digital media.

Under the guidance of Dr. Nurul Wahidah Mahmud Zuhudi, Programme Director for Master of Communication and Senior Lecturers, Dr. Ong Ai Ling, and Dr. Benjamin Loh Yew Hoong, students had a remarkable experience delving into the inner workings of this renowned media organization.

Upon arrival, the warm reception from the Media Prima crew set the stage for an immersive and enlightening experience. Led through a comprehensive facility tour, students had the privilege of exploring various sectors, ranging from bustling newsrooms to state-of-the-art studios and sophisticated editing suites. This firsthand exposure provided invaluable insights into how theoretical concepts taught in the classroom are applied in real-world scenarios.

Interacting with the experts at Media Prima not only facilitated valuable networking opportunities but also established a benchmark for professionalism and excellence in the minds of the students. Engaging with seasoned professionals offered invaluable insights and guidance, shaping their career aspirations while reinforcing the importance of dedication and integrity within the industry.

In summary, the field trip to Media Prima Bhd marked a pivotal moment in the academic and professional journey of the Master of Communication students. Taylor's School of Media and Communication extended deep gratitude to the Media Prima team for their warm hospitality and generosity in sharing their knowledge with the students. This transformative encounter is certain to have a lasting impact, shaping the trajectory of the students' future careers in the dynamic field of media and communications.

Exploring Tech-Driven Future of Hospitality Service Quality with John A. Daly from Swiss Education Group

The Expert Sharing Session with Mr. John A. Daly, Director of Quality Assurance at Swiss Education Group, offered valuable insights into the crucial role of technology in shaping service quality in the hospitality industry. Technology plays a key role in enhancing efficiency, personalization, accessibility, communication, feedback mechanisms, security, and innovation in service delivery. As technology continues to advance, it serves as a fundamental driver of improvement in various aspects of the hospitality industry.

During the session, Mr. John highlighted the transformative impact of technology on service quality and discussed emerging trends and opportunities in innovation within the hospitality sector. His expertise and insights resonated with students from the Bachelor of International Hospitality Management (BIHM) programme and other related programmes, particularly those taking the 'Service Quality Management' module.

Students had the opportunity to engage in meaningful discussions with Mr. John, where they explored the multifaceted ways in which technology influences service quality. Through these enlightening conversations, students gained a deeper understanding of the importance of embracing technological advancements to meet and exceed customer expectations in the ever-evolving hospitality landscape. Mr. John's patient and informative approach allowed students to pose queries and share their thoughts and experiences related to technology and innovation in service delivery. This interactive exchange of ideas fostered a collaborative learning environment, enabling students to glean valuable insights from his expertise while also contributing their own perspectives and experiences.

Overall, the Expert Sharing Session provided a platform for students to gain invaluable knowledge and insights into the intersection of technology, innovation, and service quality in the hospitality industry. By understanding the transformative potential of technology and embracing innovative approaches, hospitality organizations can effectively manage service quality and deliver exceptional experiences to their customers.