ROCKISS Rock on Festival Presented by Taylor's Events Management Students & Skesh Entertainment

After two years of hiatus due to the lockdown, Taylor's School of Hospitality, Tourism & Events (SHTE) once again collaborated with Skesh Entertainment to organize Rockiss Rock on Festival. This event was held at The Grand Hall, Taylors University Lakeside Campus. There were several local bands and artist such as Pop Shuvit, David Soh, One Buck Short and many more performers. The main highlight of the event was the performance by American rock band from Boston, Massachusetts - Boys Like Girls during the event.

The event successfully sold more than 900 tickets. This collaboration has established a partnership between SHTE and Skesh Entertainment for Rockiss Rock on Festival, promoting Taylor’s Lakeside Campus as a Vibrant Campus by bringing in an international level music festival with both international and local performers and aimed to also leverage on the contacts of Skesh Entertainment for sponsorship of artist for future events in Taylor’s University.

This alliance has also provided the opportunity for Taylor's Events Management students to be guided by an Entertainment Event company in the operations of a music festival, promoting the events management programme through the collaboration with Skesh Entertainment and obtained publicity through various media groups such as TheVibes News, Hot.fm and Fly.fm.

The students from Bachelor of International Events Management (Hons.) formed part of the events operations crew. Students were assigned several tasks ranging from registration, selling merchandise and supporting technical team. This event was a fantastic opportunity for the students as they were able to observe how the actual concert is organized which included crowd control, safety & security, artist management and being exposed to the real audio and visual equipment for concert. Besides that, students were also able to improve their communication skills by communicating and dealing with different stakeholders during the event such as the organizer, security team and the concert goers.

As an educational institution, providing knowledge is not only limited to the classroom and/or module’s assessments and activities, providing the opportunity for students to learn from the industry is also crucial.

Peer Assisted Learning Services for Master of Teaching & Learning, School of Education

The School of Education (SoEd) is thrilled to share the success of our Peer Assisted Learning Services (PALS) initiative, which has assisted many students in passing their two core modules and achieving academic success during the August 2022 semester in Master of Teaching and Learning programme. PALS is a programme that pairs students who are facing difficulty with their module with Peer Tutors who have already completed the module with high grades.

The Tutors are those in their final semester or pursuing doctoral studies. These Peer Tutors helped their fellow students to improve their understanding of the assignment requirements, module material and study skills by providing academic assistance, guidance and support. Following the PALS programme, a survey of 110 students found 97% agreed that the learning sessions had been helpful for them in completing the assignment. The passing rate has improved tremendously during the semester with PALS programme in place.

The PALS programme success is not only due to the academic assistance provided by Peer Tutors, but also to the development of a supportive and collaborative learning community. Students who participated in the programme received academic support and the opportunity to connect with their peers and improve their communication and interpersonal skills.

The school expressed it's gratitude to all the Peer Tutors who have volunteered their time and effort to help their fellow students succeed.

"What is Sponsorship"? "What is Funding?" The Key Strategies on Boosting Your Event Revenue

“What is Sponsorship? What is Funding?” two questions asked by Natalia Nadirah Saiman, Research and Sales Administration Manager at Sabah International Convention Centre (SICC) during the Guest Speaker session for Events Sponsorship and Funding module. Natalia is a result driven strategist with more than 22 years of experience, offering logical and forthright thinking and ability to provide effective solutions to solve complex challenges.

The session covered the additional sources of event revenues, where she covered government grants, merchandise, participants and spectator fees. Other than that, Natalia shared her key tactics to get sponsorship, which consisted of researching potential sponsors, telling your organization's story and to providing incentives.

Natalia also shared her experience in the industry and the types of sponsorship and Return on Investment (ROI) expectations from her clients. The session ended with a Q&A session where students asked questions on experiences working with corporate companies and government bodies. The session was filled with information sharing and interest questions from the students.